Case study3 min read
How Wanderply made its Android Auto promo reel with AI hero clips
Short answer
Wanderply, a road-trip planner, used Brandreel to make a 54-second 9:16 promo for its Android Auto beta: a talking AI presenter opens and closes, three AI hero clips set the scene, eight recorded app screens show the features, and a narrated voiceover ties it together. The AI providers charged $2.63 for the whole reel; at today’s Brandreel prices it would bill about $5.37 including the 1080p render.
The brief
Wanderply plans family road trips on iPhone and Android, and its companion app is in beta on Android Auto. The team needed one vertical reel that explains the in-car experience — trivia, narrated stops, maps that work offline, packing lists, stays, food picks and the trip story — without a film crew or a car rig. The brief they typed was one line:
How the reel is built
| Part | What Brandreel used | Why |
|---|---|---|
| Hook and close | Talking AI presenter (two scenes) | A parent’s voice makes a family product feel real: “Our kids used to ask, are we there yet?” |
| Atmosphere | Three AI hero clips (Kling 2.5) | Open-road and back-seat shots no one had to film |
| Proof | Eight uploaded app screens and recordings | Shows the actual product, not a mock-up |
| Story | AI voiceover across nine scenes | One narrator carries the feature tour |
| Sound | AI-generated music track | Scored to the 54-second cut |
The reel uses the Product Promo template in vertical 9:16. Each feature gets one scene and one short line — “Shout it. Tap it.”, “No signal? No problem.”, “Trip over. Story written.” — so a viewer scrolling with the sound off still gets the point.
Keeping the claims honest
AI drafts fast, which makes it easy to overclaim. Wanderply checked every line against the product before rendering:
- Android Auto only, in beta — the reel never implies Apple CarPlay, and an on-screen badge says “In beta on Android Auto”.
- Trivia works the way the car app works: kids shout the answer, a passenger taps it in. There’s no speech recognition, so the script doesn’t claim any.
- The trip story is shared with your crew, not posted publicly — so the line is “a story for the whole crew”.
Each fix was a plain-language change request, and each became a new version — no re-shoots, no re-renders from scratch.
What it cost
| Item | Count | Provider cost | Billed at today’s prices |
|---|---|---|---|
| AI hero clips (Kling 2.5 Turbo) | 3 | $1.05 | $2.10 |
| AI music takes (Stable Audio 2.5) | 4 | $0.80 | $1.60 |
| Talking presenter scenes | 2 | $0.62 | $1.24 |
| AI images | 6 | $0.15 | $0.30 |
| Voiceover lines | 11 | $0.01 | $0.03 |
| 1080p render | 1 | — | $0.10 |
| Total | $2.63 | $5.37 |
Four music takes were the only “wasted” spend: the team regenerated the track until it fit the pacing. Everything else was used in the final cut.
Takeaways for your own reel
- Lead with a person. A presenter hook outperforms a logo sting for consumer apps.
- Mix AI hero clips for mood with real screens for proof — see AI hero clips explained.
- One feature per scene, one short headline per feature.
- Fact-check the script against your product before you render, and fix it with change requests.
Want the same for your product? Start with how to make a brand reel from one sentence, or embed Brandreel in your own app so your users can make reels like this themselves.
Questions
- How much did Wanderply’s reel cost to make?
- The AI providers charged $2.63: $1.05 for three AI hero clips, $0.80 across four AI music takes, $0.62 for two talking-presenter scenes, $0.15 for six AI images and about a cent of voiceover. At today’s Brandreel prices the same reel bills about $5.37, including the $0.10 1080p render.
- Can I use my own app screens in a Brandreel reel?
- Yes. Upload screen recordings or screenshots per scene. Brandreel animates them with the same motion, captions and brand look as the AI-generated scenes.
Try it on your product
One sentence in, a finished reel out — with AI hero clips, voiceover, captions and publishing built in.